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A manufacturer whose website finally reflected the business
Primary Measured Result
3.4×
increase in qualified enquiries
Screenshot slot
Product catalogue with specification filters
1440 × 900
- Client
- Meghna Industries
- Industry
- Manufacturing
- Timeline
- 5 weeks
- Year
- 2025
- Core Stack
- Next.jsTypeScriptTailwind CSS
The problem
What was broken before we arrived
A twenty-year-old manufacturer with a serious client list and a website that loaded in eleven seconds, had no mobile layout, and listed products as a single scanned PDF.
Procurement buyers researching suppliers were arriving and leaving. The company was losing tenders to smaller competitors who simply looked more credible online.
Nobody internally could update the site, so the product list had been wrong for two years.
Strategy & Discovery
How we solved it
We started from who actually visits: procurement officers comparing suppliers, who need specifications, certifications, and capacity figures quickly, and are not interested in a corporate video.
The product catalogue became structured, searchable data rather than a PDF, with each product on its own indexable page — which is also what made the site findable for the specific product terms buyers search.
An admin panel was connected for the parts that change: products, specifications, certifications, and news. The rest was left fixed, because a site where everything is editable is harder to keep looking right.
The Build
The system in detail
Screenshot slot
Product catalogue with specification filters
1440 × 900
A catalogue buyers can search
Products organised by category with specifications, materials, and downloadable data sheets, each on its own page with structured data so search engines can index the specifications properly.
Screenshot slot
Homepage with capability and certification detail
1440 × 900
Credibility above the fold
Certifications, production capacity, years in operation, and named client sectors placed where a procurement buyer looks first, rather than three clicks into an about page.
Screenshot slot
Quote request form
1440 × 900
An enquiry path for the actual buyer
A quote request that captures product, quantity, and timeline — the information the sales team needs to respond usefully — instead of a generic contact form producing one-line emails.
Screenshot slot
Content admin — product management
1440 × 900
Editable where it matters
Products, specifications, and certifications are managed from an admin panel by the sales team. The catalogue has been accurate since launch, which it had not been for two years.
The Outcome
Measured results in production
- 3.4×
- Qualified enquiries per month
- 11s → 1.2s
- Load time
- 98
- Lighthouse score on mobile
- 64%
- Traffic now mobile
The verdict after rollout
Enquiries improved in quality as much as in number: because the form captures product, quantity, and timeline, the sales team can respond with a real quote instead of an email asking what the buyer wants. Organic search traffic grew as individual product pages began ranking for specific specification terms the old PDF could never have surfaced.
“Buyers used to ask us to email the catalogue. Now they arrive already knowing what they want and asking for a price.”
Screens & Views
Interface gallery
Screenshot slot
Product detail page
1440 × 900
Product detail page
Screenshot slot
Catalogue on mobile
390 × 844
Catalogue on mobile
Screenshot slot
Certifications and capacity
1440 × 900
Certifications and capacity
Architecture
Why we chose this stack
Next.js
Static generation gives a fast site on modest hosting, and per-product pages that search engines can index individually.
Vercel
Global edge delivery matters for a manufacturer whose buyers are often researching from overseas.
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